Freelance Growth Marketing Lead

Are you a data-driven marketer with a passion for scaling B2C brands? SHIFT Bali is seeking an experienced, highly motivated, and results-driven Freelance Growth Marketing Lead to design, implement, and optimize our consumer growth strategy. Based in the creative hub of Bali, you'll work closely with our team to drive significant growth and engagement for our brand. As a freelancer, you'll have the flexibility to work from anywhere while contributing to the success of SHIFT Bali.

In this role, you'll be responsible for developing and executing data-driven marketing campaigns, analyzing performance metrics, and optimizing strategies to maximize ROI. With a focus on consumer behavior and market trends, you'll play a pivotal role in shaping SHIFT Bali's growth trajectory. This is an exciting opportunity to leverage your expertise and creativity to scale a dynamic B2C brand.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven marketing strategies to drive consumer growth and engagement.
• Analyze performance metrics and consumer behavior to optimize marketing campaigns.
• Collaborate with the marketing team to create and execute targeted campaigns across digital channels.
• Leverage tools like Google Analytics, Meta Ads, and CRM platforms to track and analyze campaign performance.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.
• Report on campaign performance and provide actionable insights to the marketing team.
• Work closely with the product and design teams to align marketing efforts with business goals.
• Contribute to the overall brand strategy and vision for SHIFT Bali.

🎓 Kualifikasi & Syarat

• Proven experience as a Growth Marketing Lead or similar role in a B2C brand.
• Strong analytical skills with a data-driven approach to marketing.
• Proficiency in marketing tools and platforms such as Google Analytics, Meta Ads, and CRM systems.
• Experience in developing and executing digital marketing campaigns.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative mindset with a passion for scaling B2C brands.
• Ability to work independently and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Business, or a related field.

🛠️ Keahlian

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